"I'll put on one a quarter," White said on The DAM Morning Show on X107.5 in Las Vegas. "One that should have been on pay-per-view, except we'll put it on network TV."

White is hoping to lock in a network deal by September 2010. He say’s the free fights will not only attract new fans to the sport, but is also a “Thank You” to loyal fans who have been paying to watch UFC events on pay-per-view.

"I think you have to give back to the fans and you have to give back free fights," White said. "So we do a ton of free fights on Spike TV between Ultimate Fight Nights and some of the big out of the blue fights that we put on Spike, and now we'll get a network deal and we're doing four big fights a year that should have been on pay per view but you get for free.”

He added, “That's how I became I big boxing fan. My uncles used to watch all the fights on ABC's Wide World of Sports and I used to watch it with them and I became a huge fight fan, and that's my model. That's what I'm going to build now here today."